Women are taking over the tech world!
- 18 Jul, 2013
It it thought that this shift in attitudes comes from new, smaller releases such as the iPad mini as well as older devices now being available second-hand at more reasonable prices.
John Gilbert, Lead Director at YouGov Technology & Telecoms, says: “The early adopters of tablets have typically been affluent males. As they buy the latest models, they have placed their old devices on to the secondary market or give them to other members of their household. A growing number of females and under-35s own older tablets, such as the iPad 1 and 2 while affluent males have the more recent iPad 3 and 4 and Samsung devices. Add to this the fact that it is women and young people driving the popularity of iPad Mini in the UK and it is clear where the surge in tablet ownership among females and under-35s comes from.”
Though men are still seen to be the early adopters in this market, the number of women getting in on the latest tech craze continues to grow!